Small businesses used to be subject to suppressed marketing from big business, but with the advent of social media websites like Facebook, twitter, Pinterest etc… , small business can market their products efficiently. Pinterest is all about sharing pictures and videos. It is a place where people come to see products of their choice. It can be anything varying from car exhausts to sweaters. If small businesses can display their products well, interested visitors can pin that picture and the picture keeps on getting shared, leading to an efficient marketing system.
Efficient marketing leads to a larger number of hits, then it takes the hospitality of the site owner to convert that guest into a permanent client. Small businesses have great products nowadays but the only thing missing is the visibility of the business. The power of Pinterest can be utilized through visualization; a strong image with a pinned post gets re-pinned and gets more user engagement.
It is important for small business to pin posts with strong and captivating images, more over introducing one`s business is also an important part of being alive and telling the audience about its existence. Pictures of employees can be very helpful with the introduction part. Pinning such images actually connects you to the audience.
Usually small businesses avoid pinning a large number of pictures to avoid chaos because posting similar pictures again and again can actually add negativity to the reputation of the company. When there are a few pictures posted, pinning videos is also a great idea of showing off your products, your business, your employees, fun at work, and so forth. Even videos relevant to industry can be helpful because it helps in providing valuable information to the visitors.
I know it’s extremely easy to create pins by just repinning. But you really need to be creative and unique here. People repin things because it is something awesome and great, what they have just seen. But let me assure you they repin that item because they haven’t seen it before.
A single post on Pinterest can go viral and can get more and more hits with the passage of time. The best thing about Pinterest is that pictures on Pinterest don`t get obsolete. Even after a year, if a user pins it, it has same chance of getting re-pinned as it was a year back. This is because users keep on changing, human parameters are variable and so are their choices. Every individual has a different set of interests and choices.
Small business firms should also add a guest pinboard for users as they may feel more connected with your business. It actually gives you an insight about your users opinions and interests and can be used as a market survey. Similarly a feedback pinboard is also a great idea for engaging customers; customers love to tell about their experiences but only if they are given a suitable platform. Pinterest gives them an option of telling more about your business and that feedback should be treated with high priority and gratitude.
Small businesses should not just start using Pinterest without a definite plan. Once you are prepared with a strategy, you should create a well defined plan. You should be ready with the next ten posts when pinning a post. Small business owners should be very careful, as it is the same social media which can make your product the most loved amongst users or the other way around and break you.