Pinterest Marketing Part 3 – Small Business Success With Pinterest

Small businesses used to be subject to suppressed marketing from big business, but with the advent of social media websites like Facebook, twitter, Pinterest etc… , small business can market their products efficiently. Pinterest is all about sharing pictures and videos. It is a place where people come to see products of their choice. It can be anything varying from car exhausts to sweaters. If small businesses can display their products well, interested visitors can pin that picture and the picture keeps on getting shared, leading to an efficient marketing system.

Efficient marketing leads to a larger number of hits, then it takes the hospitality of the site owner to convert that guest into a permanent client. Small businesses have great products nowadays but the only thing missing is the visibility of the business. The power of Pinterest can be utilized through visualization; a strong image with a pinned post gets re-pinned and gets more user engagement.

It is important for small business to pin posts with strong and captivating images, more over introducing one`s business is also an important part of being alive and telling the audience about its existence. Pictures of employees can be very helpful with the introduction part. Pinning such images actually connects you to the audience.

Usually small businesses avoid pinning a large number of pictures to avoid chaos because posting similar pictures again and again can actually add negativity to the reputation of the company. When there are a few pictures posted, pinning videos is also a great idea of showing off your products, your business, your employees, fun at work, and so forth. Even videos relevant to industry can be helpful because it helps in providing valuable information to the visitors.

I know it’s extremely easy to create pins by just repinning. But you really need to be creative and unique here. People repin things because it is something awesome and great, what they have just seen. But let me assure you they repin that item because they haven’t seen it before.

A single post on Pinterest can go viral and can get more and more hits with the passage of time. The best thing about Pinterest is that pictures on Pinterest don`t get obsolete. Even after a year, if a user pins it, it has same chance of getting re-pinned as it was a year back. This is because users keep on changing, human parameters are variable and so are their choices. Every individual has a different set of interests and choices.

Small business firms should also add a guest pinboard for users as they may feel more connected with your business. It actually gives you an insight about your users opinions and interests and can be used as a market survey. Similarly a feedback pinboard is also a great idea for engaging customers; customers love to tell about their experiences but only if they are given a suitable platform. Pinterest gives them an option of telling more about your business and that feedback should be treated with high priority and gratitude.

Small businesses should not just start using Pinterest without a definite plan. Once you are prepared with a strategy, you should create a well defined plan. You should be ready with the next ten posts when pinning a post. Small business owners should be very careful, as it is the same social media which can make your product the most loved amongst users or the other way around and break you.

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

Online Earning is NOT the Only Home-Based Business

Millions of ways of starting a home-based business have been invented. However, the same question is always put forward whenever a person thinks of starting his/her own home-based business: How to lead your home business into a successful one, and whether you will be able to meet the needed requirements or not. One should understand that just curiosity is not enough in making money from internet. You will also need to learn various other things as well. Always work in a safe and reliable environment so that you can make money of your time and efforts.There are thousands of ways of making money from internet. There are many ways to start your home-based business, which are practical as well as systematical in their potentials. Some of the businesses you can start with are Assembling Products, Bed and Breakfast, Bookkeeping Service, Business Plan Writer, Candle Making, Carpenter, Cleaning Service, Computer Coaching, Daycare Center, Freelance Writer, Gift Baskets, Healthcare Consultant, Interior Decorating, Personal Shopper, Pet Sitting, Realtor, Self-Publishing, Tailoring, Typing Service, Website Design, Wedding Planner and much more.It’s not a difficult task now to choose between ideas of what your home-based business should be. However, after deciding upon your idea, you must check the necessary components of a successful business.First of all, it is that you must choose a product which is a need of the market so the consumers must be willing to buy it. Secondly, offer your service to be long-lasting i.e. throughout the year not seasonally. Thirdly, your product should have some quality, which would be different from all other products. One of the most important things is to set the price right for your product so it can be compatible with the prices of the competitors. One of the things is that your business must match the way of your living. For example, if you are a family person and the reason for which you choose the home-based business was to be able to spend more time with your family, then a business like real state, which requires most of the time outside your home, is not a good idea. The last but the most important is that whatever your resources are for your business, they must be reliable, and they must last until your business becomes self-sustaining or profitable. Therefore, an organized and planned start is needed as some of the businesses need a lot of startup investments than other businesses.In the end, it is quite a good idea to pursue your decision of starting a business if you fulfill the above requirements. But if you don’t, then it is a bad idea for just trying home-based business for earning quick money. Nonetheless, if goes fine, then the incoming money will keep you motivated, but if it doesn’t go as planned then you get no motivation as well as it will be like a torture to carry on your business. However, if you enjoy and love doing work and are determined about your business then passing through difficult times will be much easier for you.